Event and campaign production

I produce the media side of events: the creative brief, the technical plan, the crew and the delivery. For Fashcene 2025 in Turku, a fashion show that pairs fashion with music and contemporary art, I was producer and head of media.

Two planning documents, written by Fashcene's creative director, drove it. The brief set the tone, a southern gothic mood called 'Forsaken'. The technical plan turned that into a layout for the venue: a 71 m runway with a burned house at its side. I built the coverage plan on top of them, and a media team of more than ten delivered 29 videos.